Who’s In Charge of Your Social Media Marketing?
Is your young nephew, niece, child or a college intern leading your business’ social media marketing charge? Seems a little silly when you see it in writing, but I hear it all the time. You see, most business owners (unless you own Facebook) are not in their 20’s. 77% of all U.S. business owners are…
Understanding Google
Digidaze understands that digital marketing – Google, Facebook, Twitter, YouTube, LinkedIn – all have you in a digital daze. Our articles are concise and informative, and will help you in your digital marketing efforts. In this article – Understanding Google – we will cover the Google basics. Google is a robust search engine with many…
Is Inconsistency Killing Your Brand?
If there is one marketing problem that plagues small businesses it’s developing brand awareness on a shoestring budget. The bigger your budget, the easier it is to create brand awareness in a short amount of time. Hitting the airwaves with TV and radio spots, saturating local media with print ads, and dominating the search engines…
Business Strategy – Retention Through Service
The past several years has challenged businesses in every marketplace. New customers are harder to come by, and existing ones are spending less. Many businesses, sometimes in panic or desperation mode, are pulling out all of the stops to gain new business. But with such a focus on gaining new customers, who’s looking after the…
Home Improvement Marketing – What Works, What Doesn’t, What MIGHT, and Why
In this article, Kris McCurry, a marketing professional with a decade of hands-on expertise in home improvement marketing, shares her experiences on what works and what doesn’t in home improvement marketing. Home improvement companies large and small know that getting their message heard by homeowners in need isn’t easy. Home improvement contractors are everywhere, and…