Digidaze understands that digital marketing – Google, Facebook, Twitter, YouTube, LinkedIn – all have you in a digital daze. Our articles are concise and informative, and will help you in your digital marketing efforts. In this article – Understanding Google – we will cover the Google basics. Google is a robust search engine with many features that go well beyond the basics. But for those simply wanting to get to know a little more about how this search engine giant works, this article will be just what you need.

What is Google?

Google is in internet search engine. Internet search engines are computer programs designed to search for and find information on the World Wide Web. Search results are presented back to the searcher as a list of information and links, and may include images, maps, video and other types of files.

Google is so widely recognized and used worldwide, that it is responsible a reported 63% of all search engine traffic. The remaining 37% is shared by a host of other search engines including Yahoo, Microsoft, Safari and others.

How does it work?

Google runs computer programs called search robots, or search bots, that scour the web reading and cataloging its content. Google uses search algorithms which are very closely guarded to deliver content back to the searcher. These algorithms are designed to provide information that is highly relevant to the search terms used. Google reports that they change these algorithms hundreds of times each year, making it impossible for anyone to ‘crack the code’, and figure out exactly what makes a site most relevant in Google’s eyes.

Search engine experts continuously speculate on what Google and other search engines deem relevant. There seem to be tried and true methods to achieving good search results, however they are not a sure bet. They are, however, your best bet! See ‘How can I get listed on Google’ below for more.

Sponsored Listings

Google’s primary source of income is through its Sponsored Listings. Sometimes called pay-per-clicks, Google’s sponsored listings are search listings that appear either at the top of Google’s search results (slightly shaded in pink) or along the right side of the search results screens. Both areas are noted with the word “Ads”.

In order for a company to obtain sponsored listings on Google, they must create a Google AdWords account. Google’s AdWords service allows business to create ads, choose the keywords for which the ads will appear, control when and where the ads appear, and set daily and monthly budgets. Google AdWords also users to log in to view reports on ad and keyword performance, and make adjustments to ad campaigns in real time. The system also allows for more in-depth ad tracking through the Google Analytics engine. See ‘What is Google Analytics?’ below.

Business Listings

Google recognizes that the majority of its search traffic comes from people searching for local goods and services. Therefore, Google allows businesses to create a Google business listing which can greatly increase your chances of being found on Google. Google business listings include a marked map location of your business, and allows for the inclusion of expanded information such as business hours, payment information, and photos and videos.

Organic Listings

Google’s organic listings are those search result listings that appear in the main content area of a Google search results page. These listings are unpaid, and are the listings that Google has deemed most relevant to the search key words or phrase entered by the searcher. Finding your way to page one of Google’s organic listings is not always easy, but most certainly possible.

What is Google Analytics?

Google Analytics is a part of Google’s webmaster tools, and is a way for businesses and marketers to track a website’s performance. After establishing your business on Google, you may sign up for Google Analytics and receive auto-generated code which you can place onto your website. This code is then tracked by Google, and provides information back to the Google Analytics program. Reports are generated in Google Analytics which allow for the reporting of things like top paths and visits, and conversion.

How does Google rank websites?

Once they reach a website, Google’s search engine robots ‘read’ the site and catalog its content. By looking at items like page title, meta tags, image tags, links, and actual page content, Google’s search bots rank a site’s relevancy for the search terms and phrases contained on the site. Because Google changes their search algorithms frequently, what makes a site rank highly today may not be what makes it rank highly tomorrow. However, most search engine experts would agree that by following known methods of creating and maintaining a site, you can enjoy solid Google rankings.

I have a nice site, why doesn’t Google list it higher?

There are many reasons why a site may not be found or highly ranked by Google. There is no one universal answer. In order to determine why your site is not being found, it is best to have it analyzed by a search engine expert. There are also many online resources for analyzing your site.

How can I get listed on Google?

You can get listed on Google within 24 hours by creating a Google AdWords account and creating sponsored listings! You can also claim your Google business listings for free. And most importantly, you can analyze your site and make little programming changes, content updates and link building strategies that will help Google find and rank you higher now and in the future.

Digidaze can help!

If the prospect of getting your business on Google has you in a digital daze, contact Digidaze. Our search engine experts will get you on Google fast. We can set you up to manage your Google accounts on your own, or we can manage them for you so you can focus on the business you do best. Visit www.digidaze.com or call toll free 1-855-DIGIDAZE.